-25%
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Make carbon reduction a marketing performance lever
The only 360° approach built for performance: media, influence, e-commerce, web, AI, training sessions.
Launch your low-carbon strategy
Activate low-carbon strategies that boost performance: stronger ROAS, lower unit costs.
Up to
30%
carbon emissions per project
11
award-winning projects
1400+
tons of CO2e reduced
Measure your emissions
A 360° measurement of your channels: environmental performance metrics combined with the industry benchmarks.
- Open-source methodology, audited and co-developed with industry stakeholders (GMSF v1.2, GHG Protocol).
Visualize the environmental impact of your activities
- Understand your emission sources & hotspots
- Integrate activity data to your ESG reporting
- Identify key carbon reduction pathways
- Get concrete reduction scenarios
footsprint in motion
$400M+
Media investments measured
12+
Channels measured
12K
CO2e under management
A new performance lever
Target your emissions
Pinpoint exactly where your emissions are concentrated across your key levers.
Optimize your efficiency
Turn your carbon data into a powerful and key business driver.
Benchmark your performance
Evaluate your carbon metrics against your industry standards.
Start your carbon audit
Contact usReduce your impact
Activate low-carbon strategies that boost your business performance: improve ROAS, engagement, and unitary costs.
- Proven impact on business results
- Rigorous A/B testing roadmap
From measurement to optimization
- Optimize the efficiency of your assets
- Boost engagement & maximize ROAS
- Measure reduced & avoided emissions
- Build your first success stories
footsprint in motion
-30%
Avg. emissions reduction / new project
-20%
Reduction in unit costs
11
Award-winning projects
Combine impact reduction and performance
Tailored recommendations
Implement our tailored recommendations to boost your overall digital performance.
Prove the impact of your actions
Quantify the gains achieved through a robust impact measurement methodology.
Inspire your ecosystem
Inspire your ecosystem and engage your teams with concrete case studies.
The key factors influencing emissions
Content weight
Reduce content weight while maintaining the performance of your activations
Content compression
-40%
Publishing a video in 720p can generate 40% fewer emissions than in 1080p.
≤ 720p
Resolutions above 720p do not always provide visible benefits on smartphone screens.
720p
Meta, TikTok, YouTube, Snapchat and DV360 support the 720p format
Distribution network
Campaign delivery over Wi-Fi is less energy-intensive than over cellular networks.
Wi-Fi-only targeting
Up to 5x lower
Wi-Fi targeting generates up to 5x fewer emissions
+15 %
An average VTR 15% higher on Wi-Fi
Scale your impact
Embed responsible practices into your teams’ processes to make them the standard.
- Our training programs are Qualiopi-certified
Drive change across your organization
- Train your teams and key partners
- Embed sustainability into your day-to-day practices
- Continuously evolve your practices across your activities and markets
- Become a sustainability leader in your sector
footsprint in action
6000+
tonnes of CO₂e
500+
Content creators and agencies trained
200+
hours of training
Drive change
Qualiopi-certified training programs
Training programs tailored to the roles, challenges and maturity levels of your teams and key partners.
Governance and progress tracking
Set up the governance frameworks and KPIs needed to manage and measure your progress over time.
A program that evolves with your needs
We continuously evolve our content based on your objectives, emerging trends and new industry challenges.
Train your teams
From awareness to action
Move from understanding the challenges to putting them into practice.
- Understand the carbon impact of digital media
- Identify the main sources of energy waste
- Integrate sustainability criteria into marketing and digital decisions
- Reduce campaign carbon emissions while improving performance
- Build a shared culture of responsible practices
The fundamentals
- Individual e-learning courses
- In-person or online training
- Knowledge certificate
- Qualiopi-certified training
Expert workshops
- Responsible digital practices guide
- Channel-specific recommendations
- Case studies and tutorials
- Qualiopi-certified training
Leadership training
- Personalized coaching
- Insights into market trends
- Sector analysis and benchmarking
- 6–12 month roadmap
Looking to train your teams?
A robust and audited measurement methodology
Co-developed with the industry for market-standard compliant measurement.
- Aligned with GMSF v1.2 and the GHG Protocol
- 360° measurement of your digital and offline channels
- Reliable data for your ESG reporting
- An open-source and transparent method
Ils sont plus de 600 à nous faire confiance
footsprint has been a key partner in our Media Decarbonization journey at L’Oréal Canada. Our collaboration has helped us accelerate on lowering carbon emissions from our media campaigns at scale without sacrificing our media efficiency. With their precious help over the last two years, we have been able to establish ourselves as one of the leading markets globally in Digital Sustainability, even going beyond media with Influence and Website decarbonization.
Kickstart your sustainable transformation
Do you have any questions?
We can support you in measuring and reducing the carbon footprint of your entire offline and digital marketing ecosystem: media, influencer marketing, website & e-commerce eco-design, mobile applications, email marketing, AI, cloud solutions, IT infrastructure, team training, and more.
We assess the entire advertising value chain to calculate the actual emissions generated by your campaigns: impression volume, creative formats, platforms used, content storage in data centers, data transfers, distribution networks, and end-user device consumption.
We assess emissions associated with hosting, data storage, network transfers, loaded content and resources (images, videos, scripts, etc.), as well as the energy consumed by devices when users browse the website. This approach helps identify the main optimization opportunities.
Yes. Our results are designed to support your carbon reduction strategies, ESG indicators and sustainability reporting requirements. Our methodology is based on recognized standards and provides transparent, auditable and actionable data for sustainability teams.
Haven’t found all the answers to your questions?
Award-winning expertise
Best Agency in Responsible Marketing
Paris 2025
Paris 2025
Best Practice in Sustainability - Agency - Americas
London 2024
London 2024
Les Cas d’Or Performance Marketing Logo
Montreal 2025
Montreal 2025
Best Practices in the Beauty Sector
London 2025
London 2025
Responsible Influence Marketing
Paris 2025
Paris 2025