Make carbon reduction a marketing performance lever

The only 360° approach — media, influence, e-commerce, web — built for performance.

Launch your low-carbon strategy

Activate low-carbon strategies that boost performance: stronger ROAS, lower unit costs.

  • Offline & Digital Media
  • Website
  • AI
  • Training
Up to 30%
carbon emissions per project
11
award-winning projects
1400+
tons of CO2e reduced

A progressive approach in 3 steps

01

Measure
your emissions

02

Reduce
your impact

03

Manage
at scale

Measure your emissions

A 360° measurement of your channels: combine granular performance metrics and industry benchmarks to take concrete action.

  • Open-source methodology, audited and co-developed with industry stakeholders (GMSF v1.2, GHG Protocol).

Visualize the environmental impact of your activities

  • Understand your emission sources & hotspots
  • Integrate activity data to your ESG reporting
  • Identify key reduction pathways
  • Get concrete reduction scenarios
Discover our methodology

Footsprint in motion

$400M+
Media investments measured
12+
Leviers mesurés
12K
CO2e under management

New performance indicators

Target your emissions

Pinpoint exactly where your emissions are concentrated across your key levers.

Optimize your efficiency

Turn your carbon data into a powerful and key business driver.

Benchmark your performance

Evaluate your carbon metrics against your industry standards.

Start your carbon audit

Contact us

Reduce your impact

Activate low-carbon strategies that boost your business performance: improve ROAS, engagement, and unitary costs.

  • Proven impact on business results
  • Rigorous A/B testing roadmap

Activate carbon data as a performance booster

  • Optimize the efficiency of your assets
  • Boost engagement & maximize ROAS
  • Measure reduced & avoided emissions
  • Build your first success stories
Discover our case study

Footsprint in motion

-30%
Avg. emissions reduction / new project
-20%
Réduction des coûts unitaires
11
Award-winning projects

Combine impact & performance

Tailored recommendations

Implement tailored recommendations to boost your overall digital performance.

Rigorous impact measurement

Validate your results using a rigorous impact measurement methodology.

Inspire your ecosystem

Inspire your ecosystem and engage your teams with tangible, concrete case studies.

Manage at scale

Seamlessly integrate sustainable best practices into your teams’ daily workflows. We support you in transforming your operations and deploying these new standards across your entire organization.

  • Certified training professionals

Drive Sustainable Transformation

  • Train your teams and key external partners
  • Embed sustainability across your workflows
  • Continuously innovate across your channels
  • Become a reference in your industry
Discover our training programs

Footsprint in motion

6000+
tonnes de CO2e sous gestion
500+
Content creator & agencies trained
200+
hours of training

Drive sustainable transformation

Tailored training programs

Our trainings are tailored to your teams and key business partners.

Progress-Tracking & Governance

We offer training programs based on your level of experience.

Scalable program

We tailor our support to your level of maturity and evolving needs over time.

A robust and audited measurement methodology

Co-developed with the industry for market-standard compliant measurement.

  • Aligned with GMSF v1.2 and the GHG Protocol
  • 360° measurement of your digital and offline channels
  • Reliable data for your ESG reporting
  • An open-source and transparent method

Learn more

Ils sont plus de 600 à nous faire confiance

From carbon reduction to business opportunities

Footsprint has been a key partner in our Media Decarbonization journey at L’Oréal Canada. Our collaboration has helped us accelerate on lowering carbon emissions from our media campaigns at scale without sacrificing our media efficiency. With their precious help over the last two years, we have been able to establish ourselves as one of the leading markets globally in Digital Sustainability, even going beyond media with Influence and Website decarbonization.

Olivier Mathon
Media, Advocacy & Influence Team Lead

Do you have any questions?

We support the measurement and reduction of the carbon footprint of your entire offline and digital marketing ecosystem: media campaigns (Search, Social, Display, Programmatic, TV, Outdoor), influencer marketing, eco-design of e-commerce websites, mobile applications, email marketing, AI, and training for your teams...
Our methodology takes into account the entire advertising distribution chain: volume of impressions, creative formats, platforms used, content storage consumption in data centers, data transfers, distribution networks, and the energy consumption of users' devices. We thus analyze the actual emissions generated by each campaign.
We assess emissions related to hosting, data storage, network transfers, displayed content (images, videos, scripts), and the energy consumption of devices used to access the site. This approach helps identify key areas for optimization.
Yes. Our results are designed to support your carbon reduction trajectories, ESG indicators, and extra-financial reporting processes. Our methodology is based on recognized standards and provides transparent, auditable, and actionable data for sustainability teams.

Didn’t find all the answers to your questions?

Award-winning expertise

Best Agency in Responsible Marketing
Paris 2025
Best Practice in Sustainability - Agency - Americas
London 2024
Les Cas d’Or Performance Marketing Logo
Montreal 2025
Best Practices in the Beauty Sector
London 2025
Responsible Influence Marketing
Paris 2025